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Functional food and beverage brand Laird Superfood has expanded its Hydrate line with two new flavours, Wild Berry and Tropical Punch.
The Hydrate line contains electrolytes such as sodium and potassium, designed to naturally replenish the body. Its new Wild Berry variety contains a blend of antioxidant-rich maqui, calafate and murta berries from Patagonia, while the Tropical Punch flavour offers a blend of fruits and real orange oil.
The brand’s full Hydrate line-up includes Lemon, Mango, Pineapple and Original as well as the new additions. The brand has also launched a new Variety Pack containing all five fruity flavours.
Laird’s powdered hydration beverages also contain Aquamin, a red marine algae that provides bioavailable seaweed-derived calcium and magnesium, and more than 70 trace minerals.
The fruit-flavoured options are lightly sweetened with monk fruit with zero added sugar, while the Original variety is made from just coconut water and Aquamin.
Jason Vieth, CEO of Laird Superfood, commented: “It's surprising that many athletes still rely on processed sports drinks, and those who use hydration powders often find they’re also filled with artificial ingredients and excessive sugars”.
He added: “At Laird Superfood, we're committed to making healthy hydration easy with our natural, clean products that empower people to make nutritious choices without compromising taste or performance”.
