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Luscombe, a producer of premium soft drinks, has introduced a new beverage, Apple & Ginger, in celebration of its 50th anniversary.

This launch highlights the company's focus on natural ingredients and traditional flavour combinations.

The new drink blends organic English apples with organic Peruvian ginger, aiming to provide a balanced flavour profile that reflects Luscombe's commitment to quality.

Scott Cooper, managing director of Luscombe, noted that the combination is both nostalgic and contemporary, tapping into a heritage of orchard fruit and spice that has been popular for centuries.

Apple & Ginger is produced using organic apples sourced from local orchards, which are pressed to create a naturally sweet juice.

This juice is then mixed with ginger and Dartmoor spring water, resulting in a beverage that is gluten-free and vegan-friendly, without any artificial additives or sweeteners.

The drink is available in two sizes: 270ml (RRP £2.79) and 740ml (RRP £3.95). Luscombe encourages consumers to explore different serving options, including serving it chilled over ice or warm with spices.