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The English Cheesecake Company has unveiled its latest dessert flavour, Banoffee Pie Cheesecake, a product designed to merge two beloved British classics into a single indulgent offering.

This launch aims to capitalise on the growing demand for unique and high-quality desserts, positioning the company to attract both retail partners and consumers.

Banoffee Pie Cheesecake features a harmonious blend of smooth banana and caramel-infused cheesecake layered atop a crunchy biscuit base.

Topped with milk chocolate shavings, it delivers a rich, creamy experience that balances sweetness and texture, appealing to a wide range of dessert lovers.

According to recent market research, there is a growing trend towards indulgent desserts that combine familiar flavors with new formats.

The new cheesecake is now available at major retailers, including Morrisons and Sainsbury's, with a recommended retail price of £3.75.