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Mars releases new products from M&M's, Ethel M and Dove
FoodBev Media

FoodBev Media

23 January 2023

Mars releases new products from M&M's, Ethel M and Dove

Mars has unveiled a variety of new limited-edition offerings from M&M's, Ethel M and Dove.

The Ethel M Chocolates 5-piece Love Collection features heart-shaped chocolates including Milk Chocolate, Lemon Satin Crème, Dark Chocolate, Milk Chocolate Peanut Butter and White Chocolate flavours. The collection is available for purchase online. Tim LeBel, president of Sales at Mars Wrigley, commented: "While Valentine's Day has historically been tied to couples, shopper data reveals an evolution in consumers' patterns around Valentine's Day. Omni channel data shows consumers are gifting candy to friends, family and loved ones to inspire moments of everyday happiness." M&M'S White Chocolate Strawberry Shake features strawberry shake flavoured white chocolate covered in red, green and pink crunchy candy shells. Dove Promises Dark Chocolate Ganache candies offer a rich and decadent dark chocolate flavour with a silky smooth and soft centre. M&M's White Chocolate Strawberry Shake and Dove Promises Dark Chocolate Ganache are available at US retailers throughout the season.

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