Mars Wrigley Confectionery has expanded the range of its single-serve ice creams with the introduction of the Snickers Dark Chocolate and Twix Triple Chocolate ice cream bars.
The new Snickers Dark Chocolate Ice Cream bars are the first new ice cream flavour in the brand’s history, featuring a blend of peanut butter chocolate ice cream, peanuts and caramel, coated in dark chocolate.
Mars has also launched the Twix Triple Chocolate Ice Cream bar to complement the recent launch of its Triple Chocolate Cookie Bar. The ice cream bar features chocolate ice cream coated with caramel and chocolate cookies and dipped in chocolate.
Emily Strobel, Mars Ice Cream director of marketing said, “We are thrilled to expand our ice cream line with the launch of new Snickers Dark Chocolate Ice Cream Bars and Twix Triple Chocolate Ice Cream Bars. These two decadent innovations feature a combination of rich, new flavours and a blend of creamy chocolate that make them the perfect summer treat for chocolate lovers everywhere.”
The Snickers Dark Chocolate Ice Cream bars and Twix Triple Chocolate Ice Cream bars are now available across the USA, with a suggested retail price of $4.19 for 6-pack or $1.99 for individual ice cream bars.
© FoodBev Media Ltd 2022
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