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Protein snack brand Misfits has launched Stuffed, a new range of protein bars made with whey and collagen protein, containing a soft and chewy core.
The range marks the brand’s first foray out of plant-based snacks, with its core line-up of protein bars made with plant proteins such as pea, soya and fava bean.
Debuting first in the US and now available in the UK, the bars contain 17g of protein, 1g of sugar and less than 170 kcal per 45g bar. They are available in two flavours, Salted Caramel and Peanut Butter, priced at an RRP of £2.59.
Due to containing milk and bovine collagen, the Stuffed range is not suitable for vegetarians or vegans. However, the brand’s founder, Henry Sether, said the core plant-based bars “aren’t going anywhere,” and that the new line gives shoppers more choice while retaining the same focus on taste.
“We’ve always been product-obsessed and taste-first,” Sether said. “That’s what built our plant-based range, and it’s what made Stuffed take off in the US…Stuffed simply means more people can find a Misfits bar that fits how they eat.”
The range is available in Whole Foods Market, more than 200 Sainsbury’s stores, and online at Boots, Ocado, Amazon and Misfits’ website.
