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UK functional health shot brand Moju has expanded its offering beyond the morning routine, launching two new innovations this month that target digestion and evening wind-down rituals.
The brand noted the expansion’s response to distinct consumer needs and occasions, with the two new products – both available in 420ml Dosing Bottle format – aiming to support more health priorities across different moments throughout the day.
‘Zingy Ginger Digestion’ taps into the growing demand for functional products to support digestive health. According to Strategy& research, digestion is already the second most important need state for functional shot consumers, with 55% already buying shots for digestive support.
Moju’s offering builds on this established demand and ginger’s association with digestion, designed to fit easily into both morning and mealtime routines.
The product combines fresh root ginger with prebiotic fibre from Jerusalem artichoke and chicory root, delivering 4g of fibre per shot to help consumers increase their daily intake. With the addition of pineapple and fresh mint leaves, it aims to bring a ‘refreshing twist’ and ‘lighter, fruitier take’ on Moju’s warming ginger shot offerings, rated three out of five on the brand’s ‘spice-o-meter’.
Meanwhile, ‘Sweet Cherry Night Time’ expands the shot format into new occasions – according to the brand, 60% of functional shots are currently consumed in the morning.
The formulation features a dark, fruity blend combining ingredients typically associated with night-time rituals – sweet and sour cherries, soothing botanicals chamomile and passionflower, and fresh root turmeric and magnesium.
It can be enjoyed in shot format, or added to hot water, offering flexibility in how consumers choose to incorporate it into their evening routine.
Rich Goldsmith, CEO and co-founder of Moju, said: “A key role of our innovation strategy is looking at where else our shots can play a genuinely useful role in consumers’ lives”.
“Digestion builds on an established role for shots in supporting everyday digestive needs, drawing on the natural functionality of ingredients like ginger, while Night Time takes us into a completely new time of day. They’re very different products, but both are about expanding the role functional shots can play in people’s daily routines, creating new opportunities for the category to grow.”
The new launches continue Moju’s innovation pipeline, with the brand unveiling a new Elderberry Immunity drink in September and a Ginger Double Shot in October.
Both products launched at Tesco on 2 November 2026, at an RRP of £5.95 per 420ml bottle, and are also now available directly from the brand’s website.
