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Mondelēz International has launched the first-ever certified gluten-free chocolate chip cookie under its Chips Ahoy! brand.
Scheduled to hit shelves this May, the unveiling of the Chips Ahoy! Gluten-Free cookie marks a core expansion in the brand's product portfolio.
Leveraging years of development, Mondelēz has created a cookie that not only meets the stringent standards of gluten-free certification but also promises to deliver the signature taste and texture that has made Chips Ahoy! a household favourite across America. Jainette Quinones, brand manager for Chips Ahoy! Innovation, said: "When we set out to create our first Chips Ahoy! Gluten-free cookie, we didn't want it to be a good gluten-free cookie, we wanted it to be a great cookie that's also gluten-free. I am proud to say that our innovation team has succeeded – the new Chips Ahoy! Gluten-Free cookie is an absolutely delicious cookie that everyone can enjoy." The introduction of the new variant follows closely on the heels of Mondelēz's recent success with its MMMproved Chips Ahoy! Original recipe.