Mud/Wtr expands functional F&B portfolio with vegan ‘mental wellness’ protein powder

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UK functional food and beverage brand Mud/Wtr has expanded its portfolio with the launch of Nourish, a vegan protein powder designed to support mental wellness.

Nourish has been formulated to fuel both body and mind, Mud/Wtr said, aiming to provide a unique and enhanced offering that stands out from typical protein powder products in the market.

In addition to providing 25g of complete plant-based protein per scoop, to support muscle growth, satiety and recovery, the powder also contains the functional mushrooms lion’s mane and cordyceps. These are included to support focus, memory and sustained energy.

Nootropics and adaptogens aim to provide mental clarity and calmness, while prebiotics and probiotics are also included in the formulation to support gut health and digestion.

The powder is available in two flavours: chocolate, made with real Peruvian cacao, or vanilla, made with Madagascar vanilla.

It is USDA-certified organic, and contains no fillers, oils or artificial sweeteners, responding to increasing demand for cleaner label options in the protein powder space.