The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Orkla Care's Health and Sports Nutrition Group subsidiary has acquired Norwegian sports nutrition brand Proteinfabrikken for an undisclosed sum.

Proteinfabrikken sells a range of sports nutrition products such as protein bars, drinks and whey protein powders under its PF brand, and also sells and distributes a variety of other sports nutrition, food and fitness equipment brands and products.

In 2019, Proteinfabrikken registered turnover of NOK 82 million ($9.6 million), with most of the sales to customers in Norway. Around half of the company's sales are made through the firm's own online store.

Orkla Care was previously the second-largest shareholder in the company, as it acquired a 16.7% minority stake in Proteinfabrikken in 2014. As part of this new agreement, Orkla's Health and Sports Nutrition Group unit has now acquired 100% of the shares in Proteinfabrikken, including Orkla Care's initial interest.

Johan Görgård, CEO of Health and Sports Nutrition Group said: “Health and Sports Nutrition Group holds a strong position in Sweden, while Proteinfabrikken has a strong presence in Norway.

"Together, the companies will be a good fit, both in terms of their product portfolios and by giving us a solid base in Scandinavia.”