PepsiCo debuts limited-edition Pepsi “Cocoa” Cola

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif

Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Subscribe now >

FoodBev Media

18 December 2020

Soft drinks

PepsiCo debuts limited-edition Pepsi “Cocoa” Cola

PepsiCo has revealed that its latest product innovation will combine its original Pepsi cola with hot chocolate.

Pepsi “Cocoa” Cola will arrive in winter 2021, marking the latest concept from the Pepsi Test Kitchen.

Inspired by “the unofficial beverage of winter”, the new drink is a blend of cocoa (and a hint of marshmallow) mixed with Pepsi cola.

Pepsi initially announced the innovation on Twitter yesterday, requiring 2,021 retweets for the drink to officially launch in the new year.

The launch marks the latest limited-edition flavour to the brand’s portfolio and comes on the heels of its Pepsi Apple Pie unveiled earlier this season.

“There is nothing more classic than hot cocoa on a winter day, but this year has been anything but typical,” said Todd Kaplan, vice president of marketing at Pepsi.

He added: “So why not bring together the delicious taste of a Pepsi with the delicious, wintery taste of chocolate and marshmallow and bring some unexpected joy to our fans this season? We are confident we nailed Pepsi “Cocoa” Cola and can’t wait to get this in the hands of cola fans this winter.”