PepsiCo has revealed that its latest product innovation will combine its original Pepsi cola with hot chocolate.
Pepsi “Cocoa” Cola will arrive in winter 2021, marking the latest concept from the Pepsi Test Kitchen.
Inspired by “the unofficial beverage of winter”, the new drink is a blend of cocoa (and a hint of marshmallow) mixed with Pepsi cola.
Pepsi initially announced the innovation on Twitter yesterday, requiring 2,021 retweets for the drink to officially launch in the new year.
The launch marks the latest limited-edition flavour to the brand’s portfolio and comes on the heels of its Pepsi Apple Pie unveiled earlier this season.
“There is nothing more classic than hot cocoa on a winter day, but this year has been anything but typical,” said Todd Kaplan, vice president of marketing at Pepsi.
He added: “So why not bring together the delicious taste of a Pepsi with the delicious, wintery taste of chocolate and marshmallow and bring some unexpected joy to our fans this season? We are confident we nailed Pepsi “Cocoa” Cola and can’t wait to get this in the hands of cola fans this winter.”
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial