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Siân Yates

Siân Yates

25 February 2021

PepsiCo launches Neon Zebra canned cocktail mixers

PepsiCo launches Neon Zebra canned cocktail mixers

PepsiCo's latest innovation comes in the form of Neon Zebra, a non-alcoholic mini-can mixer containing real juice and no artificial sweeteners.  Available in four flavours – Margarita Mix, Strawberry Daiquiri Mix, Mojito Mix and Whiskey Sour Mix – this release aims to position PepsiCo as a key player in the cocktail mixer category.  "With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers' needs for convenience – to cut out time and mess without compromising on quality and taste," said Emily Silver, VP of innovation & capabilities, PepsiCo Beverages North America. She continued: "Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavours and colours and easy-to-use, recyclable mini-can format. We're thrilled with this new venture and all of the opportunities to come in the mixology category."

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