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Pernod Ricard has agreed to sell its liqueur brand Minttu, as well as its Nordic local brands produced in Turku, Finland, with their related assets to Hartwall.

Hartwall is a Finnish beverage company and affiliate of Danish group Royal Unibrew.

The local portfolio of brands includes spirits, liqueurs and Finnish wine brands, along with their related production assets in Turku. Hartwall has also acquired Lapponia liqueur, as well as a selection of berry and fruit wines and a variety of Glögi brands.

Pernod Ricard says that the transaction is part of its premiumisation strategy and expects the deal to enable it to focus its resources behind its portfolio of premium international spirits and champagne brands.

The sale is the result of Pernod Ricard’s continuous assessment of its strategic opportunities and active portfolio management.

The transaction is expected to close by the end of June 2025, subject to conditions. Financial terms were not disclosed.

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