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Philadelphia has introduced a lactose-free version of its cream cheese, aimed at consumers who experience difficulty digesting lactose.

According to the Kraft Heinz-owned brand, it is the first major US cream cheese label to launch a lactose-free product.

Made with fresh milk and cream, the product uses the lactase enzyme to break down lactose and make it easier to digest. It contains no added preservatives, flavours or colours.

The launch follows more than two years of product development and is designed to offer the same taste and texture as Philadelphia’s original cream cheese. It can also be used as a direct one-to-one substitute in recipes, including cheesecakes, pasta dishes, dips and spreads.

The new variety will be priced in line with the brand’s original block cream cheese. Philadelphia said the launch forms part of Kraft Heinz’s wider strategy to update its established brands in response to changing dietary needs.

Maddy Zingle, VP of marketing at Philadelphia Cream Cheese, said: “For too long, many lactose-intolerant consumers have had to miss out on cream cheese and some of the foods they love most".

"Philadelphia Lactose Free changes that. From a perfectly schmear-ed bagel to a homemade cheesecake, fans can once again enjoy their favorite recipes without sacrificing the rich, creamy taste they expect from Philadelphia. It also opens the door to new creamy possibilities in the kitchen, transforming any dish from good to Really Philly Good.”

The lactose-free dairy market is projected to be worth almost $28 billion by 2033, driven by growing demand from consumers seeking dairy products that are easier to digest.

Philadelphia Lactose Free will be available from major retailers across the US from August.