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Frozen fruit company Pitaya Foods has introduced a new line of Swirl Smoothie Bowls, available nationwide at Target.

The ready-to-eat bowls aim to replicate smoothie shop-style snacks with layered, organic superfruits in a single-serve, frozen format.

The launch includes three varieties: Acai & Strawberry, contains cocoa fudge and six essential B vitamins; Blue Coconut & Pineapple, features blue spirulina and 25% of daily Vitamin C; and Passion Fruit & Dragon Fruit, layered with strawberry and mango puree, offering 25% of daily Vitamin E.

All three bowls are USDA Organic, non-GMO, dairy-free, gluten-free and vegan. Their bright colours come from natural ingredients like spirulina and dragon fruit.

Chuck Casano, CEO and co-founder of Pitaya Foods, said: "The new Swirl Smoothie Bowls capture the vibrant, layered creations from smoothie shops in a convenient grab-and-go format".

"We're thrilled to expand our partnership and product offerings with Target, this new line was a direct result of listening to our consumers and wanting to meet their evolving demand for indulgence and better-for-you ingredients. These unique and bright smoothie bowls add a little magic to the frozen snack aisle, bringing new users into the category."