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US organic açaí brand Sambazon has launched a new line of pre-topped frozen açaí and smoothie bowls, aimed at providing a more convenient option for consumers.

The ready-to-eat bowls come pre-assembled with no-sugar-added fruit blends and gluten-free granola, designed to be thawed and eaten straight from the freezer.

The launch builds on the brand’s existing frozen bowl line, which is typically customised by consumers with fresh fruit and additional toppings.

The new range includes three varieties: Açaí Berry Blend with strawberry, blueberry, coconut and granola; Açaí Raspberry Blend with diced strawberry, chocolate and granola; and Mango Dragon Fruit Blend with diced mango, pineapple and granola.

Vicki Isip, chief marketing officer of Sambazon, said: "We're always striving to offer an açaí option that suits every customer's preference and need. While our existing bowls cater to those who love to customize, our new fruit topped bowls provide ultimate convenience. It's the perfect option for new customers looking to try an Açaí bowl without the prep work."

The bowls are available in Target stores, with wider rollout to Sprouts, Publix and additional retailers expected later this year.