Pladis adds new blackcurrant flavour to McVitie's Jaffa Cakes line

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Pladis has announced the expansion of its McVitie’s Jaffa Cakes portfolio in the UK with the launch of a new blackcurrant flavour.

The blackcurrant variant will join the original orange Jaffa Cakes, as well as a pineapple flavourand recently launched cherry and passion fruit variants.

McVitie’s Jaffa Cakes Blackcurrant will feature the brand’s signature light sponge base covered in dark chocolate with a brand new ‘tangy’ blackcurrant centre.

Emma Stowers, brand director for McVitie's at Pladis UK&I, said: “The tangy berry flavour of our new Jaffa Cakes Blackcurrant flavour is the perfect addition to the Jaffa Cakes crew.

“We're excited to continue to bring new tastes and experiences to Jaffanatics and can’t wait for everyone to try this new fruity, cool berry flavour. They're so delicious your sharing box may not last long.”

The new blackcurrant Jaffa Cakes flavour edition will be available exclusively from Tesco in the UK and Ireland from 25 April for an RRP of £1.20 per pack of ten cakes.