top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Domino September - Website Banner - GS1 - 300x250.gif
Pladis introduces new indulgent biscuit range, McVitie’s Signature
Phoebe Fraser

Phoebe Fraser

22 July 2024

Pladis introduces new indulgent biscuit range, McVitie’s Signature

Snacking giant Pladis has introduced a new indulgent variety of its bestselling biscuit range, McVitie’s Signature.


The new three-strong McVitie’s Signature range includes Caramel Chocolate Rounds, a rich, gooey caramel encased by a crunchy biscuit and thick milk chocolate.


The second variety, Chocolate Caramel Biscuits, consist of a golden-baked biscuit topped with caramel, coated in milk chocolate and crowned with a sprinkling of biscuit crumbs. Finally, Chocolate Cream Swirls feature a velvety-smooth chocolate cream filling inside a crunchy, patterned biscuit.


Pladis introduces new indulgent biscuit range, McVitie’s Signature

James King, marketing director of McVitie’s at Pladis UK&I, said: “Our research shows that shoppers are hungry for more choice and inspiration when it comes to evening snacking. Alongside more indulgent flavours, they’re looking for visually appealing treats and exciting textures, but this isn’t currently being fulfilled when it comes to biscuits."


He continued: “Our new McVitie’s Signature range delivers a sensory experience that proves sweet biscuits can be just as indulgent as other treats. Alongside tasting great, it also ticks the boxes when it comes to looking mouthwatering, delivering multi-textures including chocolate – everything needed to help drive growth for sweet biscuits during this occasion by making sure they are seen as an evening snacking essential.”


This is the latest in a number of launches from McVitie’s. This month, the brand introduced two new varieties of its popular McVitie’s Digestives biscuits – Seriously Chocolatey Digestives and limited-edition Gold Digestives. A few days later, the brand introduced a new cocoa-flavoured version of its Rich Tea biscuits.


The McVitie’s Signature range is available to purchase in Waitrose stores in the UK now, before further retail rollout in the coming weeks.


#Pladis #McVities #UK #snacks #biscuits

Related posts
Freja expands portfolio with instant bone broth sachets
New products

Freja expands portfolio with instant bone broth sachets

Holy Moly launches hot dippable cheese range
New products

Holy Moly launches hot dippable cheese range

Kellanova injects £75m into British cereal production
Funding & Investments

Kellanova injects £75m into British cereal production

Funkin Cocktails expands offering with new dessert-inspired range
New products

Funkin Cocktails expands offering with new dessert-inspired range

Bio&Me expands kefir range with new drinks
New products

Bio&Me expands kefir range with new drinks

Mondelēz invests in UK doughnut start-up Urban Legend, targeting health-conscious consumers
Funding & Investments

Mondelēz invests in UK doughnut start-up Urban Legend, targeting health-conscious consumers

bottom of page