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Pladis unveils new McVitie’s white chocolate digestives
FoodBev Media

FoodBev Media

12 July 2023

Pladis unveils new McVitie’s white chocolate digestives

Pladis has expanded its McVitie's portfolio with the launch of a new permanent addition to the biscuit brand, White Chocolate Digestives. The new creamy biscuits are set to be “Britain’s biggest biscuit brand’s...most significant launch in a decade”. Aslı Özen Turhan, CMO at Pladis UK&I, said: “Using everything we’ve learnt about creating a great-tasting biscuit over the years, we’ve developed a new must-stock snack that’s something really special. By giving our golden baked Digestive biscuits a delicious coating of white chocolate, we’ll be catapulting the star power of McVitie’s Chocolate Digestives to brand new heights. As well as benefiting from a flavour profile with such a huge, engaged fan base – putting McVitie’s on the shopper lists of even more consumers" McVitie’s White Chocolate Digestives will be available at Sainsbury’s stores across the UK from mid-July, followed by wider supermarkets over the coming weeks, for an RRP of £1.89. You may also like to read:

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