The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Polar Ice Vodka has partnered with Canadian pastry specialist BeaverTails to launch a new cinnamon sugar-flavoured vodka product.
The limited-edition seasonal offering combines Polar Ice Vodka’s smooth finish with the warm, sweet and spiced flavour of BeaverTails’ classic cinnamon sugar pastry. It can be served as a shot, mixed with cola or added to an espresso martini cocktail to provide a festive twist.
Meghan Ouellet, brand manager for Polar Ice Vodka at parent company Corby Spirit and Wine, said: “Polar Ice has remained dedicated to introducing innovative flavours over the past few years, and our Cinnamon Sugar Vodka reflects our mission to provide Canadians with enjoyable and fun flavour experiences”.
“This limited-edition offering was inspired by consumer demand for cinnamon sugar flavours, and our partnership with BeaverTails has helped bring the spirit to life in true Canadian fashion.”
Michelle Aboud, VP of marketing at BeaverTails, commented: “As a beloved Canadian treat, BeaverTails has been delighting taste buds since 1978, and we are thrilled to partner with a Canadian brand like Polar Ice Vodka for this new holiday flavour”.
Polar Ice Cinnamon Sugar Vodka will be available at select retailers across Canada throughout November and December.
#PolarIceVodka #BeaverTails #Canada