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Pringles is expanding its Hot Range portfolio with the introduction of a new Blazin’ Fried Chicken flavour in the UK and Ireland on January.

The new addition, which is inspired by Nashville-style chicken from the US, is non-HFSS and joins the brand's existing line-up, including Flamin’ Cheese, Mexican Chilli & Lime, Smokin’ BBQ Ribs, Kickin’ Sour Cream and Sweet Chilli.

Seanáin McGuigan, Pringles' brand manager UK&I, commented: “With the rise in popularity of hot and spicy foods in the UK, our new Blazin’ Fried Chicken flavour taps into this growing trend to give consumers more variety and choice when it comes to spicy snacks".

"With January being the perfect time to turn up the heat, we’re confident Blazin’ Fried Chicken will become an immediate hit with spice-seekers across the country, and help our retailers also continue tapping into this trend.”

The new flavour will be available at major retailers for an RRP of £2.50.

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