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In time for summer, General Mills' brand Progresso has introduced a new line of BBQ-inspired soups aimed at transforming traditional cookout flavours into convenient, ready-to-eat meals.
The Progresso Pitmaster collection features five varieties, each boasting 14g of protein or more per can, catering to consumers seeking hearty and flavourful options without the need for outdoor cooking.
The new offerings are designed to appeal to a growing segment of consumers who desire the robust tastes associated with backyard barbecues but prefer the simplicity of a quick meal solution.
Each soup combines quality meats and roasted vegetables, delivering a satisfying taste experience in just five minutes. This innovation reflects a broader trend in the food and beverage industry, where convenience and flavour are increasingly prioritised.
María Carolina Comings, business unit director at General Mills, highlighted the company's commitment to diversifying its product line-up. "We’ve been focused for some time now on shaking up the soup aisle to deliver new and different choices to appeal to more people," she said.
Progresso Pitmaster soups aim to encapsulate the essence of summer grilling, making it accessible for those without outdoor cooking facilities. The line-up includes:
BBQ-Style: Grilled Chicken & Fire Roasted Corn – Featuring 20g of protein, this soup combines tender chicken with sweet, fire-roasted corn.
Hearty Smokehouse-Style: Steak & Potatoes with Roasted Vegetables – A savoury option with 16g of protein, blending steak, potatoes and roasted veggies in a smoky broth.
Sausage & Beer Cheese with Potatoes – A creamy soup that incorporates hearty sausage and bold beer cheese, offering 14g of protein.
Smokehouse-Style: Grilled Chicken & Potato with Roasted Vegetables – This classic BBQ combo includes chicken, corn, and fire-roasted vegetables, providing 16g of protein.
Steakhouse-Style: Steak & Bean – Packed with 20g of protein, this variety features a hearty blend of steak, beans, and vegetables.
Progresso Pitmaster soups are now available at major retailers nationwide in the US, priced at an MSRP of $2.73 per can.