top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Melissa Bradshaw

Melissa Bradshaw

31 October 2024

Pureture’s ‘breakthrough’ yeast protein provides muscle support benefits comparable to dairy

Pureture’s ‘breakthrough’ yeast protein provides muscle support benefits comparable to dairy

US-based biotech company Pureture has developed a plant-based protein that it claims provides ‘comparable benefits’ to traditional dairy proteins in supporting muscle recovery and growth.


Many single-source plant proteins lack certain essential amino acids, such as leucine, isoleucine, valine (BCAAs) and methionine. However, Pureture said its ‘breakthrough’ new yeast protein offers a complete amino acid profile, on par with dairy-based proteins such as whey and casein.


The development aims to address common limitations of plant-based proteins and offer emulsification properties similar to casein, as well as enhancing the protein’s absorption capabilities.


Currently, the start-up is working to improve the yeast protein’s taste and aroma through proprietary strain development. It plans to initiate fundraising efforts as it approaches its small-scale production phase, and welcomes collaboration with investors and organisations with a goal of advancing the alternative protein sector.


Pureture’s non-GMO protein can provide a solution for vegans and those with lactose intolerance, as well as any consumer focused on muscle development.


Leveraging the company’s casein alternative emulsification technology, Pureture has developed a clean label protein shake that contains minimal ingredients including the yeast protein, cocoa and water, with zero sugar.


Rudy Yoo, CEO and founder of Pureture, said: “We are excited to introduce a plant-based protein that meets the performance standards of animal-based proteins. As a New York-based company, Pureture is proud to provide a sustainable, clean-label option that supports muscle development and meets the growing demand for healthy plant-based alternatives.”


#Pureture #US #alternativeproteins

bottom of page