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US-based biotech company Pureture has developed a plant-based protein that it claims provides ‘comparable benefits’ to traditional dairy proteins in supporting muscle recovery and growth.
Many single-source plant proteins lack certain essential amino acids, such as leucine, isoleucine, valine (BCAAs) and methionine. However, Pureture said its ‘breakthrough’ new yeast protein offers a complete amino acid profile, on par with dairy-based proteins such as whey and casein.
The development aims to address common limitations of plant-based proteins and offer emulsification properties similar to casein, as well as enhancing the protein’s absorption capabilities.
Currently, the start-up is working to improve the yeast protein’s taste and aroma through proprietary strain development. It plans to initiate fundraising efforts as it approaches its small-scale production phase, and welcomes collaboration with investors and organisations with a goal of advancing the alternative protein sector.
Pureture’s non-GMO protein can provide a solution for vegans and those with lactose intolerance, as well as any consumer focused on muscle development.
Leveraging the company’s casein alternative emulsification technology, Pureture has developed a clean label protein shake that contains minimal ingredients including the yeast protein, cocoa and water, with zero sugar.
Rudy Yoo, CEO and founder of Pureture, said: “We are excited to introduce a plant-based protein that meets the performance standards of animal-based proteins. As a New York-based company, Pureture is proud to provide a sustainable, clean-label option that supports muscle development and meets the growing demand for healthy plant-based alternatives.”
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