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Sirio Europe has announced the launch of LifeChews – a patented, plant-based, chewable ‘jelly tablet’ format suitable for delivering a wide range of active ingredients.
According to Sirio, the new nutraceutical format is clinically proven to improve bioavailability, as well as delivering ‘excellent’ dispersibility across a variety of oil-soluble actives while enabling high nutrient payloads.
Research from ITC shows that 43% of consumers want greater efficacy from their supplement purchases, while up to 45% cited pleasant taste as a key format driver.
While traditional formulation challenges like poor dispersibility, oxidation and unwanted aftertastes have limited development of lipid-based nutrient formulations in chewable formats, Sirio aims to address this and meet growing demand for convenient and tasty options.
LifeChews’ jelly tablet format is suited to ingredients such as omega-3 oils, fat-soluble vitamins, coenzyme Q10, and carotenoids such as lutein and astaxanthin. The company has developed four concepts using the format, with the range addressing key consumer health priorities including brain health, heart health, immunity and longevity.
Sirio said its patented technology ensures uniform dispersion of 5 μm oil droplets, comparable to lipid particle sizes found in human milk, for optimised absorption.
In studies, LifeChews was shown to achieve a 161% higher blood plasma DHA concentration versus a control, the company stated, representing a 198% improvement bioavailability. Additionally, digestion studies confirmed even distribution of DHA during simulated gastric and intestinal conditions, highlighting stability and efficiency.
Sara Lesina, general manager at Sirio Europe, said: “LifeChews are a gamechanger in how consumers experience supplements”.
“By bringing together clinical validation and a high payload capacity, LifeChews give our partner brands a powerful new way to stand out in key trending categories and deliver real added value to consumers.”
