The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Nutraceutical manufacturer Sirio has unveiled its latest product line, XtraGummies, designed to meet the growing consumer demand for high-potency supplements.
This new range features six gummy formulations that aim to enhance the sensory experience while delivering significant nutritional benefits.
The introduction of XtraGummies comes at a critical juncture for the nutraceutical industry. Recent market trends indicate a substantial increase in the popularity of high-strength supplements, with a reported 69% rise in high-strength product launches across Europe and a staggering 150% increase globally in 2024.
These figures reflect a broader consumer shift towards seeking fast and effective health solutions, driving brands to develop potent formulations that maximise nutritional impact in minimal doses.
In parallel, the gummy segment of the supplement market has experienced remarkable growth, with a 70% increase from 2020 to 2025, currently valued at approximately $1.7 billion worldwide.
This trend underscores the appeal of gummies as a convenient and enjoyable supplement format that integrates easily into daily routines. Consumers increasingly prefer products that are not only effective but also pleasant to consume, making gummies an attractive option for delivering high-strength nutrients.
Historically, the formulation of high-potency gummies has faced challenges, including balancing nutrient loading, flavour profiles and product stability. Many existing formulations struggled with heat sensitivity and undesirable textures or flavors when incorporating high levels of active ingredients.
Sirio’s XtraGummies aims to address these issues by leveraging advanced gummy technology and extensive formulation expertise. The new range is designed to provide high nutritional value in smaller dosages, allowing consumers to achieve their health goals with fewer servings.
The XtraGummies portfolio includes several concepts, such as Xtra Omega-3, which delivers 125mg of DHA per gummy; Xtra Creatine, offering 1,800mg of creatine per serving; and Xtra Iron, providing 14mg of iron in just two gummies.
Each formulation is quality assured to meet major European standards and boasts a 24-month shelf stability, ensuring that consumers receive effective supplements throughout the product's lifespan.
The development of XtraGummies is a culmination of 17 years of technical progress and innovation by Sirio’s dedicated R&D team.