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Sprinter Vodka Soda, the ready-to-drink brand founded by American celebrity Kylie Jenner, has released its second variety pack: the Palm Springs Pack.
The eight-pack includes four new flavours: pink lemonade, mango, strawberry and pineapple. Each can contains 100 calories, 4.5% ABV, real fruit juice and no added sugar.
The new launch follows the success of Sprinter’s debut variety pack and was developed in collaboration with Chandra Richter, the brand’s head of product development and operations.
Jenner said: "I’m so excited to introduce the Palm Springs Variety Pack – these new flavours are your ticket to a Palm Springs state of mind, and as always they are true-to-fruit with zero added sugar.”
Richter added: “After a year of honing our identity with our classic true-to-fruit flavours, Kylie wanted to channel sun-soaked, poolside days with the Palm Springs Pack. These four new flavours are a mix of nostalgic, bold and unexpected profiles – each telling its own story, whether it’s a fresh twist on a classic or a bold take on fruit that sets a new standard in the RTD category.”
The Palm Springs Pack is available at select retailers including Total Wine, BevMo, GoPuff and Liquor Barn for an SRP of $16.99.