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FMCG manufacturer and supplier Supreme has acquired the trade and selected UK and European assets of SlimFast from Glanbia in a £20 million deal, announced today (20 October 2025).

Supreme said the acquisition of the weight management brand – known for its range of meal replacement shakes, bars and snacks – aligns fully with its ongoing M&A strategy, adding highly recognised brands into its diverse portfolio of high frequency consumable products.

It has acquired the brand for a total cash consideration of £20.1 million, including £9 million of deferred consideration due in 15 months’ time. The acquisition will be financed through a mixture of Supreme’s existing cash resources and utilisation of its asset-based lending facility.

Founded in 1977 in the US, SlimFast’s product range includes a variety of formats such as ready-to-drink and ready-to-mix powder products, as well as its Advanced Nutrition range which includes high-protein, high-fibre and gluten-free meal replacement shakes and smoothies.

For the year ended 31 December 2024, SlimFast’s UK and European assets reported unaudited revenue of £25.5 million and adjusted gross profit of £9.7 million.

This latest deal follows Glanbia’s sale of SlimFast’s US brand to Heartland Food Products Group – the manufacturer of the Splenda sweetener brand – last month.

Supreme noted that SlimFast is well placed to capitalise on the growing demand for GLP-1 products, which require nutrition and protein supplementation during treatment and as a ‘follow-on’ in most cases. The weight management market is projected to reach £1.5 billion by 2027.

The company said it expects to unlock meaningful synergies by integrating the brand into its vertically integrated distribution platform, adding that SlimFast is ‘highly complementary’ to Supreme’s existing Drinks & Wellness category.

Supreme already services a number of key SlimFast customers with additional upsell opportunities already targeted across the approx. 55,000 retail sites the group currently supplies. This includes major retail chains and the convenience channel/independents, which do not currently stock SlimFast products.

The deal will enhance Supreme’s retail network through the addition of new UK retail customers, such as Boots and Superdrug, providing further cross-selling opportunities. It will also provide the opportunity to expand SlimFast globally.

Supreme plans to move the manufacturing of all powder products in-house, benefitting its manufacturing operations and broader Drinks & Wellness division.

Sandy Chadha, CEO of Supreme, commented: “Under our ownership and track record for product innovation, we believe the commercial opportunities to both enhance and broaden SlimFast’s market presence makes it an ideal addition to our business”.

Top image: © SlimFast