Swizzels expands Halloween confectionery range with new Squashies Squeletons

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Swizzels expands Halloween confectionery range with new Squashies Squeletons

Melissa Bradshaw

13 September 2024

New products

Swizzels expands Halloween confectionery range with new Squashies Squeletons

UK confectionery company Swizzels has expanded its range with the launch of a limited-edition Squashies Squeletons product ahead of Halloween.

The sweets have a foamy, soft texture and are available in three skeleton shapes, with three flavours to choose from: sour apple, strawberry, and orange.

Swizzles reported that its Halloween products grew by 26% last year, outperforming total sugar confectionery at +18.4%.

The company said it anticipates ‘high demand’ and increased profitability for retailers due to the novelty of the product and the popularity of its Halloween range, which includes themed bags such as Monster Treats, Mummy Mix and Trick or Treat Lolly Mix.

Clare Newton, trade marketing manager at Swizzels, said: “We saw a great opportunity to elevate the category and decided to shake things up with our uniquely shaped Squashies Squeletons. These treats offer sweet fans a unique experience, perfect for those seeking a new flavour and texture adventure this Halloween.”

The 120g Squashies Squeletons are now available for purchase in cases of 12 at an RRP of £1.15.

#Swizzels #Squashies #UK