Swizzels adds new sour and tropical HFSS-compliant products to Squashies portfolio

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British confectionery producer Swizzels has launched two new HFSS-compliant products under its Squashies sweet brand: Squashies Tropical and Squashies Shooting Stars.

The new additions are being launched amid increasing popularity of sour and tropical flavours in the UK, while responding to increasing demand for healthier, lower-sugar products.

Squashies Tropical feature parrot, pineapple and watermelon shapes in the fruity flavours of mango and passionfruit, pineapple, and watermelon. Squashies Sour Shooting Stars feature sour flavour combinations of pink lemonade, starfruit and peach, and cola lime, in shooting star shapes.

Clare Newton, trade and shopper marketing manager at Swizzels, said: “Reflecting consumer trends, including the rising popularity of sour and tropical flavours, Squashies Tropical and Squashies Sour Shooting Stars retain the unique soft and foamy texture and beloved taste of Squashies whilst appealing to those seeking a HFSS-compliant choice”.

The new products come in bright, eye-catching packaging designed to stand out on shelves, with an RRP of £1.15. They will also be available in PMP format to help retailers drive sales, encourage impulse purchases and build trust, price confidence and shopper loyalty.