The English Cheesecake Company partners with Swizzels on limited-edition Squashies cheesecake slices

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The English Cheesecake Company has partnered with confectionery brand Swizzels to launch a new cheesecake product inspired by Swizzels’ Drumstick Squashies sweets.

The Squashies Cheesecake Slices combine creamy, fruity layers of cheesecake with the flavour of the popular pink and white chewy sweets. They are topped with a white chocolate drizzle and pink sprinkles on the English Cheesecake Company’s signature crunchy biscuit base.

This is the latest addition to the brand’s Collaboration Collection, with previous varieties including Lemon & Mascarpone, Salted Caramel & Honeycomb and the best-selling Vanilla & Biscoff.

Charlotte Roberts, head of marketing at English Cheesecake Company, described the NPD as the brand’s “most exciting flavour yet,” commenting: “We teamed up with the iconic Swizzels to create something unique, fun and totally delicious”.

The slices debuted in Sainsbury’s from 11 September and are available for a limited time.