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Beyond Meat enters beverage category with new multifunctional pea protein drinks
Beyond Meat has announced a milestone update: its entry into the beverage category with the launch of Beyond Immerse, a new line of pea protein drinks.
The rise of calm energy: Moving beyond the sugar and caffeine crash with ancient wisdom
For beverage makers, a shift towards 'calm energy' shift represents a new frontier in functional innovation, as Jenna Zhang, founder of SipZen, explains.
Are functional mushroom drinks the next big health trend?
Once confined to niche wellness routines and traditional medicine, functional mushroom drinks are rapidly gaining ground in the global beverage market.
Author and podcaster Mel Robbins unveils new Pure Genius protein shot
Author and podcaster Mel Robbins has become the co-founder of a new brand, Pure Genius Protein, launching in the US with its first product: a protein shot designed for busy consumers.
M2 Ingredients to unveil new functional mushroom innovation lab
M2 Ingredients, a vertically integrated functional mushroom grower based in California, US, is set to open its new M2 Center of Innovation next month – an advanced R&D lab designed to accelerate functional mushroom product development.
Behind the buzz: Innovation in THC beverages is sky-high. But how is the market changing?
Cannabis-infused beverages are moving from novelty to legitimate category contender, but with a fragmented policy landscape, the space remains a study in high potential and high risk.
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