The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

UK tofu brand The Tofoo Co is launching four new products ahead of the new year and beginning of Veganuary.

The new range of added-value products aims to entice new consumers to try tofu for the first time. It follows a year of growth for Tofoo Co, with the company’s recent acquisition by Comitis Capital.

Stir Fry Block, a soy, garlic and ginger-flavoured tofu block with a ‘strong umami flavour,’ is designed to provide an easy plant-based protein swap for stir fries.

Veggie Balls, made with blended tofu and vegetables with Italian-style spices, offer a high-protein, whole foods-based alternative to other plant-based meatball products.

Sweet Chilli Cubes build on the success of Tofoo’s existing Lightly Spiced pieces, developed for consumers to enjoy a convenient, pre-diced tofu cube in a sticky, sweet chilli marinade.

Finally, Tofoo Dippers are a tofu-based take on a plant-based chicken nugget, designed to provide a ‘satisfyingly crispy crunch,’ perfect for snacking or as part of easy mid-week meals.

Tofoo MD David Knibbs previously hinted at further innovations on the way after a series of NPD launches already introduced in 2024, including Tofoo Seitan in May and Tofoo Katsu in September. The brand now holds a 55% share of the UK tofu category, according to Nielsen data, and has seen a 20% growth increase YoY in value.

All four new lines launch at the end of December 2024. Tofoo Co Stir Fry (RRP £2.75 per 280g) is available in Waitrose, Sweet Chilli Cubes (RRP £2.85 per 180g) are available in Tesco and Asda, Veggie Balls (RRP £3 per 240g) are available in Sainsburys, and Tofoo Dippers (RRP £2.50 per 160g) are available in Asda stores.

#TheTofooCo #UK