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Leah Smith

Leah Smith

10 July 2026

Trolli heats up the sweet aisle with new Spicy Crawlers

Trolli heats up the sweet aisle with new Spicy Crawlers

Trolli is expanding its confectionery portfolio with the launch of Trolli Spicy Crawlers, a new twist on its signature candy that combines the brand's familiar sweet-and-sour taste with a subtle spicy kick.


Designed to tap into growing consumer demand for bold and adventurous flavour combinations, the new product blends fruity sweetness with a hint of habanero, delivering what the company describes as a balanced sweet-and-heat experience without overwhelming spice.


The new range introduces three flavour combinations: mango habanero, pineapple habanero and strawberry habanero.


Each variety pairs fruit flavours with the brand's signature sour profile and a warm finish from habanero, offering a new take on the classic Trolli crawler format.


The launch reflects the continued popularity of sweet-and-spicy flavour trends across the snacking and confectionery categories, as manufacturers look to attract consumers seeking more adventurous taste experiences.


Trolli Spicy Crawlers are now rolling out to retailers nationwide and are available in a range of pack sizes, including 3oz, 4.25oz, 6.3oz, 12.3oz, 24.2oz and 40oz formats, catering to both on-the-go purchases and larger sharing occasions.


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