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Ditsch, a manufacturer of pretzel products and a subsidiary of Valora Group, will begin production at a new bakery in Cincinnati, US.

The facility represents an investment of approximately $70 million, aimed at tripling the company's pretzel production capacity in the medium term.

As global demand for pretzel products continues to rise, Ditsch is also planning to expand its production sites in Germany. By the end of 2025, the company plans to expand capacity at its Oranienbaum facility and optimise operations at its Mainz bakery. The company is set to invest over $30 million in the process.

The Cincinnati plant is expected to create more than 150 new jobs in the next two years, adding to the over 280 new jobs created in Germany and 80 in the US over the past five years. Currently, Ditsch employs around 1,500 people worldwide.

Founded in Mainz in 1919, Ditsch specialises in soft pretzel products, offering traditional German pretzels and innovations like 'pretzel bites'.

Michael Mueller, CEO of Valora Group, said: “With our new, second plant in the US and the capacity expansions in Germany, we are laying the foundation for further growth”.

Sebastian Gooding, CEO of Valora's B2B foodservice division, added: “With our strong teams, we deliver great tasting products, a strong and resilient supply chain and comprehensive food safety. We are delighted to be able to supply the US wholesale market even more comprehensively thanks to our new plant. At the same time, the capacity expansion in Germany will enable us to better meet the high demand.”

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