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Witsbb, a provider of 'allergy-free' nutrition, has introduced its latest innovation: Elderberry Yeast β-glucan drink, aimed at boosting the immune health of children aged 6 months to 12 years.

This product launch comes at a time when parents are increasingly concerned about food allergies and the overall health of their children.

The Elderberry Yeast β-glucan drink distinguishes itself in the crowded immune-boosting market through its meticulously researched formula and carefully selected ingredients.

It incorporates a unique blend of seven layers of immune-boosting nutrients, setting a new standard for infant and children's nutrition. The drink adheres to Witsbb's 'allergy-free' commitment, excluding numerous common allergens, and is produced to the highest industry standards.

Witsbb’s new product uses a combination of elderberry, yeast β-glucan, and young pear extract, all of which are supported by top-tier patents.

This formulation is designed to enhance self-protection, recovery and resistance to illnesses, which is particularly important as environmental factors and changing lifestyles contribute to rising allergy rates among children.

The launch has already received positive feedback from consumers, reflecting a growing demand for products that cater to sensitive children.

Witsbb's CMO for Greater China, YOYO, noted the company’s dedication to health and safety, stating: “We deeply understand that every parent wishes for their child to grow up healthy. Therefore, we continuously strive to innovate and aim to bring higher quality products to more sensitive children.”

The increase in allergic diseases among children poses significant challenges for families, making the introduction of the Elderberry Yeast β-glucan drink a timely response to consumer needs.

Unlike traditional immune-boosting products that often contain allergens like lactoferrin, Witsbb's formulation is plant-based and free from common allergens such as milk proteins, making it a friendlier option for sensitive consumers.

As Witsbb continues to monitor trends in infant and children's health, the company plans to expand its product line to meet evolving market demands.