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Nichols’ Vimto squash brand has added a new functional product to its portfolio, Vimto Wonderfuel, targeting breakfast time.

The new functional squash is high in vitamins B, C and D, and offers a source of iron and zinc. It is made with real fruit juice with no added sugar, described by Nichols as a ‘first-of-its-kind’ squash that blends ‘great taste with essential nutrition’.

According to Kantar data, only 12% of all squash occasions are at breakfast time. Aiming to unlock new occasions and engage new shoppers while driving growth in the category, Nichols developed Vimto Wonderfuel to help families start the day with a nutritious beverage option. It is available in three flavours: apple and blackberry, summer fruits, and mango and orange.

The range comes in 725ml bottles and has hit the shelves this month in major UK retailers, including Tesco, Sainsbury’s, Morrisons and Booths.

Angela Reay, marketing director at Nichols, said: “Breakfast is an important occasion for families, but parents are increasingly looking for ways to add more nutrition to their children’s diets without compromising on taste. Vimto Wonderfuel is the perfect solution, offering a delicious and convenient way to provide essential vitamins and minerals at the start of the day.”

She added: “We’ve listened to families, and we know that they want great taste plus health benefits – Vimto Wonderfuel delivers on both. We’re confident this launch will energise the squash category and drive growth from health-driven breakfast occasions.”