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World’s top 15 soft drinks brands
Richard Hall

Richard Hall

17 June 2015

World’s top 15 soft drinks brands

Three soft drinks brands featured in the BrandZ Top 100 Most Valuable Global Brands 2015 – Coca-Cola at number eight, Pepsi at 79 and Red Bull at 94.


The leading brand overall was Apple on $250bn and the 100th brand is worth $11bn.


Curiously, the soft drinks top 15 included hot drinks and separated out diet versions. In full, they are:


  1. Coca-Cola – $70bn

  2. Diet Coke (including Light, Zero) – $13.8bn

  3. Red Bull – $11.4bn

  4. Pepsi – $10.8bn

  5. Nescafé – $6.3bn

  6. Tropicana – $6bn

  7. Fanta – $6bn

  8. Sprite – $5.3bn

  9. Nespresso – $5.2bn

  10. Gatorade – $4.7bn

  11. Lipton – $3.7bn

  12. Minute Maid – $2.8bn

  13. Dr Pepper – $2.7bn

  14. Mountain Dew – $2.5bn

  15. Diet Pepsi – $2.3bn


Five are owned by Coca-Cola, Five by PepsiCo and two by Nestlé – both hot.


It’s extraordinary how far Coca-Cola outperforms all other brands in this analysis. And how far Red Bull has come.


I wonder when Big Cola, Capri-Sun, Keurig, Lipton Ice Tea, Monster and Nestlé Pure Life will enter the rankings. Which others do think should already be there or will be soon?

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