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Three soft drinks brands featured in the BrandZ Top 100 Most Valuable Global Brands 2015 – Coca-Cola at number eight, Pepsi at 79 and Red Bull at 94.
The leading brand overall was Apple on $250bn and the 100th brand is worth $11bn.
Curiously, the soft drinks top 15 included hot drinks and separated out diet versions. In full, they are:
Coca-Cola – $70bn
Diet Coke (including Light, Zero) – $13.8bn
Red Bull – $11.4bn
Pepsi – $10.8bn
Nescafé – $6.3bn
Tropicana – $6bn
Fanta – $6bn
Sprite – $5.3bn
Nespresso – $5.2bn
Gatorade – $4.7bn
Lipton – $3.7bn
Minute Maid – $2.8bn
Dr Pepper – $2.7bn
Mountain Dew – $2.5bn
Diet Pepsi – $2.3bn
Five are owned by Coca-Cola, Five by PepsiCo and two by Nestlé – both hot.
It’s extraordinary how far Coca-Cola outperforms all other brands in this analysis. And how far Red Bull has come.
I wonder when Big Cola, Capri-Sun, Keurig, Lipton Ice Tea, Monster and Nestlé Pure Life will enter the rankings. Which others do think should already be there or will be soon?