Three soft drinks brands featured in the BrandZ Top 100 Most Valuable Global Brands 2015 – Coca-Cola at number eight, Pepsi at 79 and Red Bull at 94.
The leading brand overall was Apple on $250bn and the 100th brand is worth $11bn.
Curiously, the soft drinks top 15 included hot drinks and separated out diet versions. In full, they are:
Five are owned by Coca-Cola, Five by PepsiCo and two by Nestlé – both hot.
It’s extraordinary how far Coca-Cola outperforms all other brands in this analysis. And how far Red Bull has come.
I wonder when Big Cola, Capri-Sun, Keurig, Lipton Ice Tea, Monster and Nestlé Pure Life will enter the rankings. Which others do think should already be there or will be soon?
© FoodBev Media Ltd 2021
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