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With the aim of reshaping the scratch cooking category, Flavour Bombs has launched its innovative line of bath bomb-inspired home cooking ingredients, designed to cater to the evolving tastes of Gen Z and younger Millennials.

The new product, which has already gone viral on TikTok, offers a convenient solution for home cooks seeking authentic world flavours without the hassle of traditional preparation methods.

Founded by Tina Faghihi-Hallam, a former global tech executive and passionate foodie, Flavour Bombs are shelf-stable spheres filled with premium herbs, spices and aromatics from diverse culinary traditions, including Vietnamese, West African and Mexican cuisines.

Each Flavour Bomb serves as a complete cooking solution, allowing consumers to create restaurant-quality dishes in under 30 minutes by simply adding the bomb to their choice of protein or vegetables.

“The purpose behind Flavour Bombs is to make it easier for busy people to enjoy incredible homemade food from around the world, without needing ten ingredients or hours of prep,” said Faghihi-Hallam. “This is scratch cooking reimagined: flavour-packed, authentic and ready in no time.”

The product line includes five distinct flavour mixes: Birria for authentic Mexican tacos, Coconut Curry inspired by Guyanese cuisine, Jollof for a West African rice dish, Seafood Boil with a Cajun garlic sauce and Vietnamese Pho. Each recipe is rooted in generational family traditions and has been taste-tested to ensure authenticity and quality.

Market research indicates a growing consumer preference for convenience in meal preparation, with 59% of consumers reporting a shift towards ready-to-eat meal options to save time and reduce kitchen clean-up. The rise of global cuisine in the UK market further supports the potential for Flavour Bombs, as consumers increasingly seek to experiment with diverse flavours and cooking techniques.

Marcus Carter, founder of Artisan Food Club, praised the product, stating, “This is the best product I've seen for years. The branding and packaging are perfect, and Tina has nailed it with a colourful, informative design that captivates modern cooks.”

Flavour Bombs are available to retail trade customers through Mahalo Supplies and the Artisan Food Club, with a focus on efficient retail offerings.

Each tube contains two Flavour Bombs, serving two-three people, and boasts a 12-month ambient shelf life with zero preservatives, making them an attractive addition to any retailer's inventory.

As consumer interest in authentic, convenient cooking solutions continues to grow, Flavour Bombs is well-positioned to capture a significant share of the market.