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Beyond Meat, now also known as Beyond The Plant Protein Company, is continuing its diversification outside of meat alternatives with a newly launched range, Phytosphere.

The range brings the company’s plant protein expertise to brand-new product categories for Beyond, marking another key milestone in its expansion efforts. At the beginning of 2026, the alt-meat maker made its move into functional beverages with the announcement of its new Beyond Immerse sparkling protein drink range.

Now, its Phytosphere portfolio, announced today (9 September 2026), includes a range of additional formats including the brand’s first-ever protein powder.

Beyond Starmatter is described as a ‘nutrient-boosted’ powder delivering 20g of plant protein and 5g of fibre, along with probiotics, phytonutrients, adaptogens, vitamins and minerals. The addition of extra functional ingredients to the popular protein powder format is significant at a time when demand for multi-functional products, tailored to consumers seeking several health benefits in one product, is high.

The functional blend is available in Vanilla, Salted Caramel, Strawberry Banana and Plain varieties, each designed to support muscle health, gut health and immune function.

Also launching is Beyond Starcut, a savoury ‘plant-based jerky’ bar made with plant protein and mycelium. It delivers 17g of protein and 3g of fibre, with no added sugar and no cholesterol.

The offering comes as traditional savoury meat snacks have seen increased interest in the US as consumers seek quick and convenient ways to up their protein intake. Beyond’s offering is marketed as an alternative that contains no antibiotics or hormones, available in Asada Style, Classic Dill, and Spicy Southwest BBQ Style flavour variants, debuting in variety packs of six or 12.

Aligning more closely with Beyond’s traditional meat alternative products, but with a more veg-forward approach, the Phytosphere portfolio includes Beyond Veggie: a burger made with more than ten fruit and vegetable ingredients, legumes, seeds, plant protein, polypehnols and phytosterols. Each serving provides 12g of protein and 6g of fibre, alongside a source of iron, potassium and magnesium. The burgers are available in Spiced Chickpea and Chipotle Black Bean variants.

The previously announced Beyond Immerse beverage line is also available under the Phytosphere range, already available in Peach Mango, Strawberry Lemonade and Cherry Berry flavours.

The line is initially launching online today alongside the company’s new website launch for Beyond Plant Protein, signalling a new era for the company as it innovates outside of its traditional ‘hyper realistic’ alt-meat offerings.

This diversification follows a turbulent few years for the business and wider plant-based meat alternatives category. The pivot into new plant protein categories sees Beyond tapping opportunities in currently trending functional food and beverage segments such as protein drinks, potentially helping the company to remain resilient in the face of plant-based meat industry headwinds. The global functional beverages industry has been projected to surpass over $200 billion in the next five years by several market research firms.

In Beyond's most recent financial results report, the company noted ongoing 'weak category demand' in the US retail and foodservice channels – though it reported higher sales of burger products and chicken products in European markets and the UK, while sales of ground beef-style products increased in Canada.

Ethan Brown, CEO and president of Beyond Meat, said the results showed “directional progress“ and added: “We continue to work to stabilise our plant-based meat business...and to build upon this core as we reposition around Beyond The Plant Protein Company to pursue faster-growing adjacent categories“.