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Co-op has launched whole bean and ground coffee variations of its Ever Ground brand for consumers to use at home. The retailer’s “grounded in good” Ever Ground brand launched in 2020 as a 100% Fairtrade hot drink on-the-go solution served from coffee vending machines in Co-op stores. In the latest move, the new coffee lines will be available to purchase across Co-op and Nisa stores. Grace Bowker, Co-op own-brand planning manager, said: “We’re thrilled to be bringing Ever Ground to the shelves for the first time following the success of our hot drinks launch in 2020. Our customers and members have already really resonated with our new brand as it not only makes delicious coffee, but the range is sourced on Fairtrade terms which means standing with farmers for fairness and equality, in countries such as Ethiopia, Brazil and Colombia.” The new Ever Ground Whole Bean (200g/£3.50) and Ground Coffee (200g, £3.50) are made with arabica beans sourced on Fairtrade terms for a barista-style coffee. The launch follows the introduction of two chilled RTD Ever Ground coffee lines, which launched to festival-goers this summer before being rolled out in-store.