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FoodBev Media
24 January 2024
Duncan Hines and Dolly Parton partner on new line of food items
Conagra Brands-owned brand Duncan Hines has partnered with American singer-songwriter Dolly Parton to launch a new line of food items. The products, which are set to be on store shelves this month, will include an expanded line-up of Duncan Hines mixes, including chocolate cake mix, yellow cake mix, cinnamon crumb cake mix, blueberry muffin mix and banana nut muffin mix. Additionally, Dolly Parton's entry into the breakfast category, the buttermilk pancake mix, will be available on shelves this winter as the first single-branded product. Parton said: "We're looking to continue to inspire special moments in the kitchen with some of my family's favourite recipes, and I think people are really going to love them". Tom McGough, chief operating officer at Conagra Brands, added: "This unprecedented partnership with Dolly Parton gives us an incredible opportunity to further cement Conagra Brands in our established categories, while authentically positioning us for tremendous growth in new ones, including Southern cooking and comfort food". Lucy Brady, president of grocery & snacks at Conagra Brands, commented: "With our expertise in food, we'll help bring Dolly's vision and favourite recipes to so many tables across America, with delicious new offerings across a wide range of eating occasions".