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Mars Drinks & Treats is expanding its Galaxy Frappe portfolio with the introduction of two new flavours, Galaxy Vanilla Frappe and Galaxy Strawberries & Cream Frappe, as the company looks to capitalise on rising consumer demand for indulgent cold beverages enjoyed at home.

The new products build on the success of the Galaxy Frappe range, which debuted in 2025 and was designed to bring a coffee shop-style frappe experience into the retail channel at a more affordable price point.

Available from June, Galaxy Vanilla Frappe will launch exclusively in Sainsbury’s, while Galaxy Strawberries & Cream Frappe will be stocked in Tesco. Both products carry a recommended retail price of £3.99.

The launches reflect growing interest in iced and cold coffee-inspired drinks, a trend that continues to gain momentum as consumers seek premium café-style experiences without the cost associated with out-of-home purchases.

Kerry Cavanaugh, general manager at Mars Drinks & Treats, said: “Consumers are increasingly looking to recreate café-style drinks at home, particularly as demand for iced and cold coffee continues to grow. However, the frappe space has seen relatively little innovation in the premium multi-serve retail space. With Vanilla Frappe and Strawberries & Cream Frappe, we’re building on the success of the range and strengthening our position in this sub-category, giving retailers more ways to tap into demand for indulgent, café-style drinks that can be enjoyed at home.”

The products are formulated as flavoured frappe drink powders made with white chocolate powder. Consumers simply add ice and milk before blending to create a chilled, creamy beverage.