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Gatorade is making waves in the hydration market with the launch of its latest product, Gatorade Hydration Booster Relax, designed specifically to support athletes and active consumers beyond traditional sports scenarios.

This innovative drink mix aims to provide a functional solution for relaxation and recovery, tapping into the growing demand for products that cater to wellness and daily hydration needs.

Gatorade Hydration Booster Relax features a unique formulation that combines electrolytes with functional ingredients such as L-Theanine and magnesium. These components are well-regarded for their ability to promote relaxation and help mitigate stress, making this drink mix an ideal choice for consumers looking to unwind after physical activity or a long day.

Available in a refreshing Raspberry Lemon flavour, the product is crafted without artificial flavours, sweeteners or added colours, aligning with the increasing consumer preference for clean label products.

Gatorade's commitment to science-driven innovation is evident in the development of the Hydration Booster, which is supported by research from the Gatorade Sports Science Institute. This backing not only enhances the product's credibility but also positions it as a serious contender in the functional beverage category.

By focusing on hydration that goes beyond performance, Gatorade is addressing a broader spectrum of consumer needs, particularly among those who prioritise both physical activity and mental wellbeing.