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Invivo X, SJP – a collaboration between New Zealand’s Invivo Winery and actress Sarah Jessica Parker – has unveiled a new jalapeño-infused Sauvignon Blanc.
The bold new offering is inspired by the social media trend of adding fresh jalapeño slices to white wine, a viral phenomenon that has gained traction globally on the TikTok platform in recent years.
Made with premium New Zealand Sauvignon Blanc grapes, the wine is naturally infused with natural jalapeño and chilli extracts. According to the brand, the 12.5% ABV serve delivers ‘crisp, tropical notes with controlled, buildable heat’.
The launch is claimed to be the first of its kind within the New Zealand Sauvignon Blanc market, reflecting how today’s wine drinkers are increasingly experimenting with flavour. Invivo Wines’ co-founders, Rob Cameron and Tim Lightbourne, said they partnered closely with Parker to turn the trend into a ‘balanced, premium wine expression’.
“We wanted a wine with a little bit of heat, but never at the expense of the wine itself,” said Parker. “It had to be something we'd genuinely want to pour for friends and have on our own table.”
Cameron said the product builds on the familiar flavour cues in Sauvignon Blanc while introducing a “gentle, complementary heat on the palate.”
“Jalapeño was a natural fit, thanks to its fresh, green notes,” he said. “The early response has been phenomenal and people are genuinely obsessed.”
Both Sauvignon Blanc and jalapeños contain pyrazines, compounds responsible for green, herbaceous notes. The co-founders and Parker said they refined the use of natural jalapeño essences to enhance these characteristics through extensive trials, introducing a warmth that complements the wine’s bright core.
The wine is designed with warm-weather occasions in mind, best served ice-cold straight from the fridge or served with a splash of soda.
It will be available at select retailers across the US from this summer, including H-E-B, Total Wine & More, and Binny’s, priced at an RRP of $15.99.
