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Chicago-based Jimmybar Functional Protein has unveiled what it calls 'the first real food creatine protein bar' – combining performance nutrition with clean ingredients and a consumer-friendly flavour.

The new Creatine Jimmybar delivers 20g of protein, 5g of creatine and 4g of sugar per serving, offering a convenient way to support active lifestyles without the powders or shakes traditionally associated with creatine supplements.

Available in Double Fudge Brownie and Chocolate Peanut Butter varieties, they have been gaining traction online with a nationwide retail rollout across the US coming in the next few months.

Jan Simon, co-founder and CEO of Jimmybar, said: “Creatine is one of the most important and well-researched supplements for building strength, power and endurance. We saw an opportunity to combine the power of creatine with real food and great taste.”

While creatine has long been a staple in sports nutrition, Jimmybar aims to broaden its appeal beyond gym users, highlighting research that links creatine to improved cognition and recovery benefits for consumers of all ages.

Founded by a sibling team, Jimmybar has grown from a small Chicago start-up to a national brand found in stores and online across the US.