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Kallø, owned by Ecotone UK, is entering the dips market with the launch of organic veggie dips.

The dips, which feature a tomato-based recipe with organic vegetables and pulses, is available in three varieties: Organic Chutney Tomato & Lentil, Organic Tomato & Olives and Organic Spicy Tomato.

Positioned to meet the evolving eating habits of global consumers, Kallø's Veggie Dips are both a snack and a cooking ingredient. They are plant-based, free from additives and packaged in recyclable glass jars with aluminium lids and paper labels.

According to the company, the launch follows Kallø's success with products like Veggie Cakes and Veggie Thins.

Adele Ward, Kallø's marketing director at Ecotone UK, said: “The snacking landscape is changing. 64% of global consumers are now moving away from traditional three meals a day in favour of more flexible and frequent eating occasions. Social snacking and sharing the joy of preparing and consuming food with family and friends has become a greater priority."

"Our new dips are well positioned to tap into this trend. What started as an idea for a perfect pairing with our Kallø Veggie Thins has morphed into a versatile product that works just as well as a cooking ingredient as it does on a charcuterie board." 

“We’re encouraging consumers to experiment with their dips and take pleasure in the preparation process. Whereas previously savoury snacking involved a lot of cold meats, nowadays, plants can be the hero of the plate. For Kallø, our focus is to innovate with diverse plant ingredients that drive intrigue and excitement.”

Initially available through Ocado and select health food stores, each 135g jar retails at £3.00.

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