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Kellogg’s is expanding its partnership with children’s entertainment brand Bluey with the launch of a new range of non-HFSS multigrain snack bars in the UK.

Rolling out across major retailers including Tesco, Asda and Morrisons from the end of July, the new bars are designed to offer a high-fibre snacking option for families while combining wholegrain oats and crispies for a mix of crispy and chewy textures.

The range will launch in two flavours: Chocolate and Strawberry & White Chocolate. The Chocolate variant includes milk chocolate chips, while the Strawberry & White Chocolate bar contains fruit pieces and white chocolate chips.

Each pack contains four bars and has a recommended retail price of £1.75.

The launch follows the success of Kellogg’s Bluey Multigrain cereal, which the company said became its best-performing new product development in 2025 before winning Product of the Year 2026. The new bars extend the partnership into the snacking category and aim to provide retailers with an option for additional family snacking occasions.

Holly Wright, senior brand activation manager at Kellogg’s, said: “We know parents are often looking for snacks that strike the right balance between taste and nutrition, especially as children grow beyond the toddler stage and choices become less clear. Bluey Snack Bars are designed to meet that need, offering a non-HFSS option that doesn’t compromise on taste or fun.”