- Aug 14, 2024
- 1 min read
Lipton Hard Iced Tea is expanding its product line-up with the introduction of a new flavour – Citrus Green Tea – just in time for the US' Labor Day weekend.
This launch comes as the hard tea segment experiences significant growth, with sales increasing over 130% in the past year, reaching approximately $150 million.
The Citrus Green Tea flavour, which mirrors Lipton’s popular RTD flavour, offers consumers a refreshing twist on the classic iced tea experience.
With a malt base that is triple-filtered and made with brewed green tea, this new offering contains 5% ABV and is designed to provide a smooth and refreshing drinking experience without carbonation.
The hard tea category has gained traction in recent years, appealing to consumers seeking alternatives to traditional alcoholic beverages.
The introduction of Citrus Green Tea aligns with current trends favouring lighter, fruit-infused options, particularly during the summer months and holiday weekends.
In addition to Citrus Green Tea, Lipton Hard Iced Tea's portfolio includes flavours such as Lemon, Peach, Strawberry and Half & Half, available in both single-serve 24oz cans and convenient 12-can variety packs.
